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Brand & website
Luminor
Luminor is a premium lifestyle brand defined by clarity, craftsmanship, and timeless design. This project showcases a focused campaign built.
Client
Moonlit
Year
2026
Discipline
Brand & website
Deliverables
Brand identity
The brief: define a new standard of light
Our goal? Establish Luminor as a beacon of modern craftsmanship. The brief was to create a brand experience that feels both luxurious and accessible—one that speaks to a discerning audience while remaining warm and inviting.
The problem
The lifestyle market is saturated with brands competing for attention, each shouting louder than the last. Luminor risked getting lost in the noise.
The process
We started by distilling the brand to its essence: luminosity. Every design decision, from typography to color palette, was made with intention. We drew on natural light as our primary inspiration—the golden hour, the soft glow of morning, the warmth of candlelight.
The result
The Luminor campaign delivered a cohesive brand experience that resonated deeply with its target audience. The brand didn't just launch—it arrived.
Achieved a 200% increase in brand recall across key demographics.
Generated over 2 million impressions in the first quarter.
Secured partnerships with 15+ premium retail stockists.
Drove a 60% increase in direct-to-consumer sales within three months.
